Honors Courses: Fall 2025

3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors of junior or higher status. May not be taken out of sequence after certain MKTG or BADM courses.

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 04-APR-25 05.20.16.778037 AM
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Class Number Campus Instruction Mode Instructor Section Schedule Location Enrollment Credits Notes
9299 Storrs Online Asynchronous Kan, Christina
Herd, Kelly
004D No Room Required - Online 2/8 3.00
9303 Storrs Online Asynchronous Kan, Christina
Herd, Kelly
008D No Room Required - Online 3/8 3.00
9308 Storrs Online Asynchronous Kan, Christina
Schnabel, Lukas
014D No Room Required - Online 2/8 3.00
9311 Storrs Online Asynchronous Kan, Christina
Ryan, William
016D No Room Required - Online 6/8 3.00
9314 Hartford Online Asynchronous Kan, Christina
Bailey, Heidi
702D No Room Required - Online 0/2 3.00
9317 Stamford Online Asynchronous Kan, Christina
Harris, Wynd
802D No Room Required - Online 1/2 3.00