3101. Introduction to Marketing Management
Also offered as: BADM 3750
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors of junior or higher status. May not be taken out of sequence after certain MKTG or BADM courses.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 24-APR-25 05.20.20.490220 AM
| Class Number | Campus | Instruction Mode | Instructor | Section | Schedule | Location | Enrollment | Credits | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1258 9299 1 004D | 9299 | Storrs | Online Asynchronous | Kan, Christina Herd, Kelly |
004D | No Room Required - Online | 1/8 | 3.00 | ||
| 1258 9303 1 008D | 9303 | Storrs | Online Asynchronous | Kan, Christina Herd, Kelly |
008D | No Room Required - Online | 3/8 | 3.00 | ||
| 1258 9308 1 014D | 9308 | Storrs | Online Asynchronous | Kan, Christina Schnabel, Lukas |
014D | No Room Required - Online | 3/8 | 3.00 | ||
| 1258 9311 1 016D | 9311 | Storrs | Online Asynchronous | Kan, Christina Ryan, William |
016D | No Room Required - Online | 6/8 | 3.00 | ||
| 1258 9314 1 702D | 9314 | Hartford | Online Asynchronous | Kan, Christina Bailey, Heidi |
702D | No Room Required - Online | 0/2 | 3.00 | ||
| 1258 9317 1 802D | 9317 | Stamford | Online Asynchronous | Kan, Christina Harris, Wynd |
802D | No Room Required - Online | 1/2 | 3.00 |