3101. Introduction to Marketing Management
Also offered as: BADM 3750
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors of junior or higher status. May not be taken out of sequence after certain MKTG or BADM courses.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 03-MAY-24 05.20.12.551478 AM
| Class Number | Campus | Instruction Mode | Instructor | Section | Schedule | Location | Enrollment | Credits | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1233 4339 1 002 | 4339 | Storrs | In Person | Ferguson, Kristen | 002 | MoWe 11:00am‑12:15pm |
BUSN 127 | 4/5 | 3.00 | |
| 1233 14709 1 002D | 14709 | Storrs | Online | Herd, Kelly Ferguson, Kristen |
002D | 12:00am‑12:00am |
No Room Required - Online | 4/5 | 3.00 | |
| 1233 1825 1 006 | 1825 | Storrs | In Person | Roy, Sandip | 006 | MoWe 9:30am‑10:45am |
BUSN 127 | 3/5 | 3.00 | |
| 1233 14710 1 006D | 14710 | Storrs | Online | Herd, Kelly Roy, Sandip |
006D | No Room Required - Online | 3/5 | 3.00 | ||
| 1233 9485 1 010 | 9485 | Storrs | In Person | Kan, Christina | 010 | TuTh 12:30pm‑1:45pm |
BUSN 127 | 6/7 | 3.00 | |
| 1233 14711 1 010D | 14711 | Storrs | Online | Herd, Kelly Kan, Christina |
010D | 12:00am‑12:00am |
No Room Required - Online | 6/7 | 3.00 | |
| 1233 7935 1 014 | 7935 | Storrs | In Person | Kan, Christina | 014 | TuTh 5:00pm‑6:15pm |
BUSN 227 | 4/5 | 3.00 | |
| 1233 14712 1 014D | 14712 | Storrs | Online | Herd, Kelly Kan, Christina |
014D | No Room Required - Online | 4/5 | 3.00 | ||
| 1233 11824 1 Z82 | 11824 | Stamford | In Person | Harris, Wynd | Z82 | We 3:35pm‑6:05pm |
DWTN 131 | 2/1 | 3.00 | In Person instruction is given by Professor Harris; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1233 15874 1 Z82D | 15874 | Stamford | Online | Herd, Kelly Harris, Wynd |
Z82D | No Room Required - Online | 2/1 | 3.00 |