3101. Introduction to Marketing Management
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 20-DEC-24 05.20.17.275138 AM
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| Class Number | Campus | Instruction Mode | Instructor | Section | Schedule | Location | Enrollment | Credits | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1233 4339 1 002 | 4339 | Storrs | In Person | Ferguson, Kristen | 002 | MoWe 11:00am‑12:15pm |
BUSN 127 | 4/5 | 3.00 | |
| 1233 14709 1 002D | 14709 | Storrs | Online | Herd, Kelly Ferguson, Kristen |
002D | 12:00am‑12:00am |
No Room Required - Online | 4/5 | 3.00 | |
| 1233 1825 1 006 | 1825 | Storrs | In Person | Roy, Sandip | 006 | MoWe 9:30am‑10:45am |
BUSN 127 | 3/5 | 3.00 | |
| 1233 14710 1 006D | 14710 | Storrs | Online | Herd, Kelly Roy, Sandip |
006D | No Room Required - Online | 3/5 | 3.00 | ||
| 1233 9485 1 010 | 9485 | Storrs | In Person | Kan, Christina | 010 | TuTh 12:30pm‑1:45pm |
BUSN 127 | 6/7 | 3.00 | |
| 1233 14711 1 010D | 14711 | Storrs | Online | Herd, Kelly Kan, Christina |
010D | 12:00am‑12:00am |
No Room Required - Online | 6/7 | 3.00 | |
| 1233 7935 1 014 | 7935 | Storrs | In Person | Kan, Christina | 014 | TuTh 5:00pm‑6:15pm |
BUSN 227 | 4/5 | 3.00 | |
| 1233 14712 1 014D | 14712 | Storrs | Online | Herd, Kelly Kan, Christina |
014D | No Room Required - Online | 4/5 | 3.00 | ||
| 1233 11824 1 Z82 | 11824 | Stamford | In Person | Harris, Wynd | Z82 | We 3:35pm‑6:05pm |
DWTN 131 | 2/1 | 3.00 | In Person instruction is given by Professor Harris; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |
| 1233 15874 1 Z82D | 15874 | Stamford | Online | Herd, Kelly Harris, Wynd |
Z82D | No Room Required - Online | 2/1 | 3.00 |