Honors Courses: Spring 2024

3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 20-DEC-24 05.20.17.275138 AM
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Class Number Campus Instruction Mode Instructor Section Schedule Location Enrollment Credits Notes
10824 Storrs Online Asynchronous Kan, Christina
Pancras, Joseph
002D No Room Required - Online 3/5 3.00
10827 Storrs Online Asynchronous Kan, Christina
Pancras, Joseph
006D No Room Required - Online 4/5 3.00
10830 Storrs Online Asynchronous Kan, Christina 010D No Room Required - Online 7/7 3.00
10833 Storrs Online Asynchronous Kan, Christina 014D No Room Required - Online 5/7 3.00
12095 Waterbury Online Asynchronous Kan, Christina
Srinivasan, Narasimhan
332D No Room Required - Online 2/2 3.00
12501 Hartford Online Asynchronous Kan, Christina
Srinivasan, Narasimhan
702D No Room Required - Online 0/2 3.00
12880 Stamford Online Asynchronous Kan, Christina
Harris, Wynd
882D No Room Required - Online 0/1 3.00