3101. Introduction to Marketing Management
Also offered as: BADM 3750
3.00 credits
Prerequisites: ACCT 2001; ECON 1200, or ECON 1201 and 1202, or ARE 1150 and ECON 1202; ENGL 1007 or ENGL 1010 or ENGL 1011; MATH 1070Q and 1071Q; or MATH 1131Q and MATH 1070Q or MATH 1132Q; STAT 1000Q or 1100Q; open only to business majors of junior or higher status. May not be taken out of sequence after certain MKTG or BADM courses.
Grading Basis: Graded
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 03-APR-25 05.20.08.649495 AM
| Class Number | Campus | Instruction Mode | Instructor | Section | Schedule | Location | Enrollment | Credits | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1253 9098 1 006D | 9098 | Storrs | Online Asynchronous | Kan, Christina Roy, Sandip |
006D | No Room Required - Online | 3/5 | 3.00 | ||
| 1253 9102 1 010D | 9102 | Storrs | Online Asynchronous | Kan, Christina | 010D | No Room Required - Online | 6/7 | 3.00 | ||
| 1253 9105 1 012D | 9105 | Storrs | Online Asynchronous | Kan, Christina | 012D | No Room Required - Online | 4/7 | 3.00 | ||
| 1253 9109 1 016D | 9109 | Storrs | Online Asynchronous | Kan, Christina Ryan, William |
016D | No Room Required - Online | 5/5 | 3.00 | ||
| 1253 9115 1 702D | 9115 | Hartford | Online Asynchronous | Kan, Christina Bailey, Heidi |
702D | No Room Required - Online | 0/2 | 3.00 | ||
| 1253 9118 1 882D | 9118 | Stamford | Online Asynchronous | Kan, Christina Harris, Wynd |
882D | No Room Required - Online | 1/2 | 3.00 |