Honors Courses: Spring 2025

3101. Introduction to Marketing Management

Also offered as: BADM 3750

3.00 credits

Prerequisites:

Grading Basis: Graded

This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.


Last Refreshed: 20-DEC-24 05.20.17.275138 AM
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Class Number Campus Instruction Mode Instructor Section Schedule Location Enrollment Credits Notes
9098 Storrs Online Asynchronous Kan, Christina
Roy, Sandip
006D No Room Required - Online 2/5 3.00
9102 Storrs Online Asynchronous Kan, Christina 010D No Room Required - Online 5/7 3.00
9105 Storrs Online Asynchronous Kan, Christina 012D No Room Required - Online 6/7 3.00
9109 Storrs Online Asynchronous Kan, Christina
Ryan, William
016D No Room Required - Online 3/5 3.00
9112 Waterbury Online Asynchronous Kan, Christina
Sottile, Gregory
332D No Room Required - Online 0/2 3.00
9115 Hartford Online Asynchronous Kan, Christina
Bailey, Heidi
702D No Room Required - Online 0/2 3.00
9118 Stamford Online Asynchronous Kan, Christina
Harris, Wynd
882D No Room Required - Online 1/2 3.00