4902. Strategic Analysis
3.00 credits
Prerequisites: ACCT 2101 or BADM 2101; BLAW 3175 or BADM 3720; FNCE 3101; MENT 3101 or BADM 3740; MKTG 3101 or BADM 3750; OPIM or BADM 3103 and 3104; senior business majors in Business Administration, Business Data Analytics, Financial Management, Financial Technology, and Marketing Management. Prerequisite courses may be taken concurrently. Not open to students who have passed MENT 4900.
Grading Basis: Graded
Capstone business policy course providing an integrative view of managing the different functional elements and activities of the enterprise. Focuses in particular on strategy formulation and implementation, extending from analysis of the enterprise's current situation, through determination of goals, objectives and direction, to establishment of plans and programs to bring these to fruition. Provides a broad perspective on how firms compete and position themselves in the external marketplace. Examines impact of technology and innovation on changing industry environments in which these activities take place. Course format includes extensive use of case studies and simulation exercises. Formerly offered as MGMT 4902.
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