3101. Introduction to Marketing Management
This course provides an introduction to key marketing principles and the foundation for advanced marketing electives. Students learn to explain the role of marketing in organizations, evaluate strategies and formulate recommendations. Students gain experience in using data to develop and effectively communicate marketing decisions.
Last Refreshed: 20-DEC-24 05.20.17.275138 AM
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| Class Number | Campus | Instruction Mode | Instructor | Section | Schedule | Location | Enrollment | Credits | Notes | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1238 8896 1 002 | 8896 | Storrs | Hybrid | Herd, Kelly | 002 | MoWe 11:00am‑12:15pm |
BUSN 127 | 4/7 | 3.00 | |
| 1238 13116 1 002D | 13116 | Storrs | Online Asynchronous | Herd, Kelly | 002D | 12:00am‑12:00am |
No Room Required - Online | 4/7 | 3.00 | |
| 1238 6592 1 008 | 6592 | Storrs | Hybrid | Herd, Kelly | 008 | MoWe 9:30am‑10:45am |
BUSN 127 | 5/7 | 3.00 | |
| 1238 13113 1 008D | 13113 | Storrs | Online Asynchronous | Herd, Kelly | 008D | 12:00am‑12:00am |
No Room Required - Online | 5/7 | 3.00 | |
| 1238 13114 1 014 | 13114 | Storrs | In Person | Bailey, Heidi | 014 | TuTh 11:00am‑12:15pm |
BUSN 127 | 6/7 | 3.00 | |
| 1238 13115 1 014D | 13115 | Storrs | Online Asynchronous | Bailey, Heidi Herd, Kelly |
014D | 12:00am‑12:00am |
No Room Required - Online | 6/7 | 3.00 | |
| 1238 13133 1 016 | 13133 | Storrs | In Person | Bailey, Heidi | 016 | TuTh 9:30am‑10:45am |
BUSN 127 | 6/7 | 3.00 | |
| 1238 13134 1 016D | 13134 | Storrs | Online Asynchronous | Bailey, Heidi Herd, Kelly |
016D | 12:00am‑12:00am |
No Room Required - Online | 6/7 | 3.00 | |
| 1238 2242 1 H91 | 2242 | Hartford | In Person | Ryan, William | H91 | We 6:45pm‑9:15pm |
HTB 318 | 1/2 | 3.00 | |
| 1238 2243 1 H91D | 2243 | Hartford | Online Asynchronous | Herd, Kelly Ryan, William |
H91D | No Room Required - Online | 1/2 | 3.00 | ||
| 1238 2568 1 Z82 | 2568 | Stamford | In Person | Harris, Wynd | Z82 | We 3:35pm‑6:05pm |
DWTN 131 | 3/2 | 3.00 | |
| 1238 13932 1 Z82D | 13932 | Stamford | Online Asynchronous | Herd, Kelly Harris, Wynd |
Z82D | No Room Required - Online | 3/2 | 3.00 | In-person instruction is given by Professor Wynd Harris; Honors assignments are online and graded by Marketing Department Honors Coordinator Kelly Herd. |