[UConn Storrs]

Graduate courses act as Honors credit, as long as you earn a grade of B- or higher.

Instructor: Prof. Debanjan Mitra

This course is suitable for Honors students in any major, and may be of particular interest to those students in quantitative fields such as economics, statistics, or computer science. No prior experience in marketing necessary.

MKTG 6210 offers an in-depth exploration of marketing strategy through research, perfect for those interested in advancing their academic and research skills. This seminar helps you critically evaluate the latest research, develop fresh ideas, and contribute to the field of marketing strategy.

The course focuses on analyzing key academic papers, where you’ll present and discuss important findings, limitations, and potential research extensions. No advanced knowledge of econometrics is required—just a strong interest in research and critical thinking.

By the end of the course, you’ll be equipped with a comprehensive understanding of marketing strategy literature and will apply it to your own research proposals.

Email Professor debanjan.mitra@uconn.edu if interested.