UConn Year of Graduation (Undergraduate): 2015
Undergraduate Major(s): Psychology, Cog Sci minor
Currently Employed By: PlusMedia, LLC, Account Coordinator
Updates: I’m working at a media consulting firm. We give strategic advice on advertising. I coordinate those placements for our clients (this includes magazine ads, newspapers, shared mail, etc.). There’s a lot of market research and testing that goes behind any piece of material that a consumer receives from a single company. I work on about five major accounts (ranging from a wine company all the way to life insurance)–all of which are so unique. We test wording, colors, you name it–the amount of scrutiny behind every object in an ad was the most gainful lesson I learned when I dipped my toes in this industry. The scope is huge and I’m enjoying learning more.
This is different from where I thought I was headed; however, I’m certain I have a long way to go even still.