POLS 3608: The Art, Science, and Business of Political Campaigns

[UConn Storrs]

Successful political campaigns rely on the creative ability, scientific knowledge, and business acumen of experts as well as the dedication of volunteers. This course features groundbreaking academic studies and briefings by renowned political consultants. Each student will become an expert on a single congressional election. Weekly meetings will focus on candidates’ strengths and weaknesses, campaign fundraising, targeting, advertising, voter mobilization, or some other aspect of campaigns. The seminar will culminate with discussions of what separates winners from losers, the impact of campaigning on governance, and election reform. Students will display their expertise through presentations, simulations, and written assignments.

Trouble registering? This class has a catalog-level pre-requisite of POLS 1602. Professor Herrnson has indicated that a high school American government course or similar experience would be sufficient, even if you did not earn AP credit. If you are an Honors student and want to register for this course, please email honors@uconn.edu and include (1) your name; (2) your 7-digit Student Admin number; (3) the course number and section; (4) the class number in Student Admin; (5) confirmation that there are seats available in the course; and (6) a brief description of your knowledge of American government.